Fiat and Gucci introduce the new “500C by Gucci” cabriolet with an innovative European tour

FIAT 500C by GUCCI

TURIN : August 2, 2011 - On the wave of the remarkable interest attracted by “500 by Gucci” - 3000 pre-orders logged on the www.500bygucci.com website and requests from all over the world - Fiat and Gucci introduce the “500C by Gucci”, a cabriolet version once again customised by Gucci Creative Director Frida Giannini in collaboration with the Centro Stile Fiat.

Orders will start in August. The car will be distributed worldwide and from September will be on display in selected Italian Fiat showrooms. It will have a price tag of 20,000 euros. Furthermore, as from 19 August, “500C by Gucci” will be the star of an original tour that will stop at some of the most famous places in Europe.

All the exclusivity of the “500 by Gucci” - attention to detail, feeling of elegance and style - is enhanced in this new version, and made even more attractive by the innovative electric soft top for opening a "window onto the sky".

The new convertible version will be available in two sophisticated body colours: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black with the characteristic green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the car). Furthermore, the side pillars of the saloon version are maintained and with its special sliding electric top the Fiat “500C by Gucci” can be enjoyed all year round.

The exterior of the Fiat “500C by Gucci” is embellished by 16" alloy wheels characterised by the unmistakable retro design of the spokes, in perfect harmony with the exterior colours: an absolute first for cars in this category. The hub caps have a double "G" logo in matching body colour and the Gucci signature in italics is displayed on the tailgate and on the door pillar.

The passenger compartment of the Fiat 500 by Gucci also brims with style: stylish stitching, exclusive materials, satin and polished chrome-plated elements, a velvet-effect finish on the radio panel and two-tone Frau leather seats with Guccissima print. The “Gucci” web theme also appears on the seats, gearbox, key cover, mats and, with an innovative finish, on the seat belts.

Fiat “500C by Gucci” will of course come complete with a great deal of standard equipment: automatic climate control system, seven airbags (front, side, window and knee), Blue&Me system integrated with rear parking sensors, car radio with CD-MP3 player and leather steering wheel with radio controls.

Before debuting in showrooms in August the “500C by Gucci” will be the star of an original tour that will stop at some of the most charming locations in Europe. The first stop will be at Saint Tropez (from19 to 27 August) followed by Berlin (8 - 14 September), Barcelona (25 September - 2 October), London (16 - 23 October) and Geneva (23 - 30 October). In Italy, the tour will start from Forte dei Marmi (22 - 28 August) and then reach Rome (4 - 11 September), Florence (19 - 26 September) and Milan (8 - 16 October).

A striking 5-by-5 metre crystal cube with elegant shiny black lacquered bottom and top will be set up for each stage of the tour. Inside, set like a precious jewel, an example of the exclusive cabriolet will be on show. At night, the installation will light up creating a suggestive atmosphere that will further enhance the elegant car and the prestigious location. The stage is completed by three small showcases displaying some of the articles in the “500 by Gucci” collection, which comprises travel accessories, small leather goods, track suits, bomber jackets, driving gloves, eyewear and a watch.

Like the saloon version before, an original advertising campaign has been created for the Fiat “500C by Gucci” in which the car features next to model Natasha Poly. The selected Fiat dealerships that will be displaying the “500C by Gucci” will receive copies of an exclusive lifestyle brochure created as a fashion catalogue and designed to bring out the class and one-of-a-kind nature of this extraordinary interpretation of the glamorous world of 500 in artistic photographs.

Images : FIAT 500C by GUCCI

    

    

  

[Source : FIAT]

The exclusive Fiat 500 “First Edition” made by five Chinese artists in just 100 numbered units disembarks in China

Fiat 500 "First Edition"

SHANGHAI : July 12, 2011 - Lorenzo Sistino, Fiat Group Automobiles Executive Vice President International Operations, presented the Fiat 500 "First Edition" made exclusively for the Chinese market and embellished by the creative graphics of five young Chinese designers, earlier today in Shanghai.

Shangri-La by Mee Wong

This Limited Edition - 100 numbered units - will be featuring in an original initiative ahead of the official launch of the 500 on September 15. Everyone who places an order for a Fiat 500 from July 12 to September 15 will take part in a final draw entitling them to replace the car they ordered with a Fiat 500 "First Edition".

"The start of the pre-order stage is a fundamental stage for the 500 launch in China and will mark an important step forward in the joint project of Fiat and GAC", declared Lorenzo Sistino. "The objective of the 500 is to position our brand on this market because it is the model that best expresses the values of Fiat".

Life by Nod Young

Based on the 500 Lounge, the "First Edition" has a special three-coat pearlescent white body colour, red leather interiors and a special badge on the door pillar. Under the bonnet, it fits a 1.4 litre MultiAir, the petrol engine that won the "The International Engine of the Year Award 2010". Combined with an automatic six-speed transmission, the innovative engine delivers a top power of 101 HP (75 kW) at 6500 rpm and a torque of 133 Nm at 4000 rpm.

The real particularity of the Fiat 500 "First Edition" is its special livery, as Lorenzo Sistino explained. "The 'First Edition' is a special offer exclusively created for Chinese customers and represents a symbol that joins our two cultures. Not by chance, we asked five young Chinese artists to interpret the relationship between our two countries in a creative, original manner, and to fashion a tribute for the launch of the 500 in China.

Fairy Tale by Tail Leilei

The 500 will have many versions and special series, in addition to the 100 "First Edition" models. Next year we will be launching the 500C convertible and the exclusive "500 by Gucci" special series.

The Fiat 500 is the first important step of Fiat in this great market: by the end of 2012 we will have launched a new saloon made entirely in China at the plant in Changsha with our partner GAC".

Follow your instinct by Benny Luk

In detail, the five exclusive high-impact designs on the sides of the car cleverly symbolise the bonds between Italy and China. The first designer is Leilei, an avant-garde artist who has won many important awards in China and in other countries. Use of elements from national popular culture is predominant in his works. The second young designer is Mee Wong, illustrator and teacher at the Guangzhou Art Institute. Her favourite creative element is the panda, the animal which symbolises Chinese culture. Asian tradition is again the inspiration for the third artist, Benny Luk, an award-winning designer of international fame, who combines graphics and web design. Next is Nod Young, a visual artist with a unique style whose artwork has been exhibited in many countries, including the UK, Germany, the USA, Italy, South Africa and China. Drawing and illustration master Yan Wei completes the line-up. She employs traditional Chinese patterns and her works have been displayed in some of the most famous art galleries of Shanghai, Beijing, New York and Tokyo.

Surprise by Yan Wei

Made in Toluca (Mexico), the Fiat 500 marketed in China has an entry-level price of 190,000 RMB. The range includes three trim levels (Pop, Sport and Lounge), one engine version (1.4 MultiAir 101 HP), an automatic six-speed transmission, 12 body colours (metallic, non-metallic and three-coat pearlescent), 9 colour-material combinations for upholstery and two interior environments (black or ivory). In brief, this amazing A-segment four-seater ensures a great handling experience and unprecedented feeling with its ideal city size, its thrilling driving dynamics, its brand-new 1.4 litre MultiAir engine, its innovative Blue&Me hands-free communication system and seven airbags as standard.

[Source : FIAT]

Chrysler prepares to build small car that may increase Fiat stake

DETROIT : June 24, 2011 - Chrysler Group LLC said it plans to begin test production in the second half of this year of the small car that will trigger U.S. government requirements to increase Fiat SpA (F)’s ownership stake.


Tooling for the small Dodge brand car goes into Chrysler’s Belvidere, Illinois, assembly plant in August, Fred Goedtel, head of Chrysler’s assembly operations, said in an interview this week in Sterling Heights, Michigan.

“We’ll start pilots in the fall” and official production begins “sometime” in the first quarter, he said.

Design work on the car, which is the vehicle Chrysler expects will trigger the final government ownership milestone, is done, Ralph Gilles, head of Chrysler design, said in an interview in Chelsea, Michigan, yesterday. “The company is really focused on it,” he said of the vehicle.

Turin, Italy-based Fiat is consolidating control over Chrysler. Fiat is buying the U.S. Treasury Department’s final stake in the U.S. automaker, acquired as part of Chrysler’s 2009 bankruptcy reorganization. That purchase will raise Fiat’s stake to 52 percent on a fully diluted basis. Chrysler must test and commit to building a vehicle in the U.S. that achieves 40 mpg to gain another 5 percent stake.

Its deal with the U.S. and Canada allowed Fiat to gain as much as 35 percent in Chrysler without paying cash in exchange for giving management experience and technology to Chrysler and achieving various performance milestones. The 40 mpg vehicle is the final such milestone.

Fiat also exercised an option to purchase 16 percent of the Auburn Hills, Michigan-based company after Chrysler repaid the U.S. and Canadian government loans in May.
Sergio Marchionne, chief executive officer of both automakers, has said he expects Fiat will get its final 5 percent tied to the 40 mpg car by year’s end. The small Dodge car is being based on Fiat’s Alfa Romeo Giulietta technology, Marchionne has said.

Gilles said the new Dodge model’s name was decided earlier this week. He declined to provide the name.

[Source : BLOOMBERG]

2011 Fiat Bravo Hatch Receives Minor Updates

Fiat Bravo arrives with two potent motorizations – the national 1.8 16V E.torQ with mechanical transmission or Dualogic, and the imported 1.4 T-Jet with 6-gear transmission – and three finishing versions – Essence, Absolute and T-Jet – very well equipped.

Fiat Bravo, for example, can be equipped with up to seven airbags – two frontal, two front sides, two for the protection of occupants’ heads, besides one for protection of the driver’s knees. With Dual Drive® electric steering, it arrives with avant-garde technology like fog lights with cornering system, NAV™ Radio, Xenon headlights, front parking sensor, folding external rearview mirrors and a new Skydome sunroof.

The two available motorizations for the new Fiat Bravo offer excellent performance, fuel economy and low emission levels. Both are compact and modern.

The E.torQ 1.8 16V engine puts together high performance and economy, with excellent torque at low rotations. Driving only with gasoline, its power is 130 hp at 5,250 rpm; with ethanol, 132 hp at the same rotation. And the maximum torque of 18.4 kgfm with gasoline and 18.9 kgfm with ethanol, is reached at 4,500 rotations. But at 2,500 rpm, the engine already produces 93% of its torque.

It equips the Essence and Absolute versions of the new Fiat Bravo.

Now the 1.4 16V T-Jet engine equips the sportive version of the hatchback. This compact gasoline turbo engine produces no less than 152 hp of power and 21.1 kgfm of torque at 2,250 rpm.

Small engines with performance of large engine are a strong trend in Europe. Their advantage is that, when not required, they are so economical as any other motor of the same capacity. To obtain this formula, an especially developed turbo compressor is employed to overfeed the engine with lesser capacity.

The T-Jet engine comes coupled to a 6-gear mechanical Italian transmission.

Get to know below the hatchback versions:

* Essence 1.8 16V Flex with transmission mechanical
* Essence 1.8 16V Flex with transmission Dualogic
* Absolute 1.8 16V Flex with transmission mechanical
* Absolute 1.8 16V Flex with transmission Dualogic
* T-Jet 1.4 16V Turbo with transmission 6-gear mechanical


Fiat Bravo Essence. Very well equipped, all Bravo versions bring ISOFIX, universal hook for setting of child seat. The Essence version also includes standard items like double airbag, manual air conditioning, electric steering with “City” function, 16″ light alloy wheel, fog lights with cornering system, disc brakes in the four wheels, automatic pilot, CD radio with MP3, electric external rearview mirrors, Safe Lock, front and rear electric windows with one touch system and anti-crash, steering wheel with height and depth regulation, fuel tank cap with electric opening, driver’s seat with height regulation, visors with mirror and lighting, illuminated glove compartment and trunk, 1/3 and 2/3 bipartite rear seat, five headrests with height regulation, hood for engine and transmission, hooks for fixing of load in the trunk, key with remote control for windows, locks and trunk, among several others.

For both Essence versions, the list of optional equipment includes brakes with ABS, Dual Temp® automatic air conditioning, Hi-Fi sound with subwoofer, Blue&Me™ or Blue&Me™ NAV + leather upholstered steering wheel with radio controls, Skydome electric sunroof, electrochromic internal rearview mirror, twilight sensor, rain sensor, rear and front parking sensor, electric folding of external rearview mirrors, front armrest with refrigerated span, rear armrest, besides partially leather upholstered seats in black or brown. The Dualogic version offers, even, the transmission control on the steering wheel, or butterflies.

Fiat Bravo Absolute. The version has the same standard items of the Essence version plus: Dual Temp® automatic air conditioning, Blue&Me, ABS in the brakes, Night Design, rear parking sensor, leather upholstered steering wheel with radio controls, front armrest with refrigerated span, besides the passenger seat central armrest , 17″ light alloy wheels, knobs and linings under the chromate windows, rags on carpet with Absolute embroidered, more exclusive fabrics and finish details.

Fiat Bravo Absolute Dualogic. Besides all standard equipment of the Absolute version, this also has Dualogic® Automatic transmission and transmission control on the steering wheel.

The two Absolute versions offer, as optional equipment, Skydome electric sunroof, tire pressure sensor, Hi-Fi sound with subwoofer, Blue&Me™ NAV, NAV™ Radio, front parking sensors, external rearview mirrors with electric folding, electrochromic internal mirror, twilight and rain sensors and partially leather upholstered seats, plus the airbags: kneebag, sidebags and windowbags.

Fiat Bravo T-Jet. The list of standard items includes all equipment present in the Absolute version, and even 6-gear transmission, ESP (stability control system) + Hill Holder, 17″ exclusive light alloy wheels, Overbooster button on the panel, darkened front headlights, double chromate exhaust, steering wheel, red painted brake calipers – for the first time in the Fiat series -, hand brake and leather upholstered level knob with red seams, pedal system and sportive footrest, spoiler, mini-skirts, besides diverse finish details that differentiate the sportive version from the new hatchback.

The customer can equip even his Fiat Bravo T-Jet with xenon headlights, tire pressure sensor, Skydome electric sunroof, NAV™ Radio, Blue&Me™ NAV, electrochromic internal mirror, twilight and rain sensors, Hi-Fi sound with subwoofer, 18″ light alloy wheels + tire 225/40, partially leather upholstered seats, plus the airbags: kneebag, sidebags and windowbags.

2012 FIAT MULTIPLA

New Fiat 500 Multijet : more power and performance; lower fuel consumption and emissions

2010 Fiat 500 1.3-litre 16V MultiJet Diesel

The Fiat 500 has been the forerunner of many new technologies and features such as Start&Stop, along with eco:Drive, Blue&Me, and Euro 5 engines. Now, Fiat’s popular range of city cars is to be further enhanced with the introduction of a powerful new 1.3-litre 16-valve MultiJet diesel engine.


The range’s out-going 75bhp MultiJet unit is being replaced with a more potent but also more environmentally-friendly 95bhp ‘MultiJet II’ version, which not only boasts improved mpg and CO₂ emissions figures, but also incorporates Fiat’s acclaimed Start&Stop technology to further reduce fuel consumption when driving around town. The engine will become the most powerful diesel unit available in the A segment.

The new unit introduces an innovative variable geometry turbocharger that enables it to deliver 95bhp at 4000rpm and 200Nm of torque at only 1500rpm. This output significantly improves the car's performance, taking its top speed to 112mph (from 103mph) and reducing the 0-62mph acceleration time from 12.5 to just 10.7 seconds.

Fuel consumption is improved from 67.3mpg to 72.4mpg in the combined cycle, while emissions drop to 104g/km of CO₂ (from 110g/km). Together with Start&Stop, the engine also includes a DPF particulate filter for improved emissions efficiency and effectiveness from a cold start.

“This remarkable new diesel engine will add even greater excitement to the fantastic 500 range, but without adding to the cost of ownership,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK Ltd. “In fact, with greater fuel economy and lower emissions, everyone will benefit from this new variant.”

[Source : FIAT]

Fiat 500 celebrates second anniversary with private gallery viewing

Fiat 500 celebrates second anniversary in the UK

SLOUGH, UK : January 22, 2010 - Fiat has been celebrating the second anniversary of the UK launch of its popular 500 city car with a private ‘gallery’ viewing and reception at its flagship dealer, Fiat Marylebone.


The London dealership marked the special occasion with a unique collection of special edition Fiat 500 models from around the world.

The Fiat Marylebone showroom was designed with art exhibitions and receptions in mind, as well as having the ability to display a wide range of Fiat and Abarth cars, and has proved the perfect venue for a variety of stylish events such as last night’s reception.

“Artists, architects, designers, musicians and painters have all felt moved to put their distinctive stamp on the Fiat 500,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK. “And the resulting works of art shown at these second anniversary celebrations were the products of their talent, inspiration and relationship with a great car.

“I’m delighted that the Fiat 500 has reached its second birthday in the UK in such good shape. We have sold more than 40,000 here now, and there are still plenty of customers inquiring about, or ordering one, for themselves. The 500 is already a wonderful success story.”

Eight uniquely designed Fiat 500s were displayed in the gallery, including the 500 Capri by Castagna, the 500 Valentino Rossi, 500 by Andy, 500 Diabolika, 500 Ron Arad and the new Fiat 500 Pink, which went on sale exclusively on-line this week. Examples of the Fiat 500byDiesel and a racing Abarth 500 were also shown.

This event was a private preview for Fiat customers, celebrities such as TV actor Angela Griffin and VIPs, but from today (22 January) each of the special cars will be displayed in the Wigmore Street flagship’s showroom window, one at a time, until the end of February.

Fiat Marylebone was also celebrating its second anniversary at the event.

“We were delighted to host the reception as it marked two years of great success, not only for the Fiat 500, but for the flagship too,” says Toni Dittli, Managing Director, Fiat Marylebone.

[Source : FIAT]

A new colour and the second-generation 1.3 Multijet engine make their debut on the Fiat 500 by Diesel

2010 FIAT 500 'Midnight Indigo Blue' by DIESEL

TURIN : January 20, 2010 - The Fiat 500 by Diesel has chosen “Bread & Butter”, the show dedicated to youth fashion in Berlin, to preview of two important new features: “Midnight indigo” blue, a special body colour, and the 1.3 Multijet II 95 HP (Euro 5) with Start&Stop system fitted as standard, the new second-generation turbodiesel, now even more environmentally-friendly and suitable for city driving.

The result of close collaboration between Fiat and Diesel, the famous clothing brand by Renzo Rosso, the model will be limited edition and marketed worldwide. Its success is boundless and from Italy to Japan, to France, almost 6 thousand cars have already been ordered out of the 10 thousand available in total.

In Berlin, within “Bread & Butter”, the Diesel stand and the exclusive Fiat 500 will no doubt attract the attention of the visitors, just as they did at the recent Mumbai Motor Show, India. Spanning a surface area of 700 square metres in the Denim Base section, the Italian label will present its 2010 autumn/winter collections and the new “shop-in-shop/corner” concept, conceived as a genuine stage to present and convey the values of the brand and all its creativity even within multi-brand stores. Features which can also be found in the new Fiat 500 by Diesel.

As regards the new colour, the Centro Stile Fiat (Fiat Style Centre) worked once more with the creative team at Diesel to create a dark blue which recalls the denim used to make jeans. The use of a micaceous rather than a metallic shade offers at first glance the feeling of iridescent colour which varies according to the light, very similar to stone washed fabrics. And this thanks to a finer texture of paint and its ability to create an almost 3-D effect. This new blue also, like the black and green already in the range, perfectly matches the matt paint chosen for the finishes which characterise this model.

The 500 by Diesel is distinguished by some bold aesthetic features, starting with the exterior. Everything is exclusive for this version, the result of the creativity of two teams of designers: the aggressive 16" alloy wheels, the rear trim with imitation air intake where one of the most famous logos of Italian fashion is set, the yellow brake calipers (only on the 1.4 100 HP version) and the satin chrome painted features, including the mouldings which, with their bosses, revoke the atmosphere of the Diesel fashion world.

The interiors are also highly customised, thanks to the dark denim style fabric with yellow stitching, the fifth pocket with the unmistakable Diesel brand, the head of the famous Mohican on the gear lever knob and the specific satin chrome coloured dashboard.

The range of engines, in addition to the 1.3 Multijet 95 HP mentioned above, includes three Euro 5 power units (the 1.2 69 HP engine, the 1.3 Multijet 75 HP engine with DPF and the 1.4 16v 100 HP engine), each with their own different qualities, all exploited to the full in combination with 5- or 6-speed manual gearboxes (petrol engines can be combined with a 5-speed Dualogic robotised sequential gear box).

[Source : FIAT]

2010 FIAT TOPOLINO

2011 FIAT UNO

2010 FIAT TOPOLINO

2010 FIAT TOPOLINO